Darya Procopovich
Senior Strategist
About Darya
Darya is a researcher and brand strategist with a passion for solving problems by asking questions. With a holistic approach to her work that she learned while working as a project manager in architecture firms, she discovers fresh ways to introduce brands into people’s lives. Being a Belarusian transplant to the United States allows her to notice new aspects of ordinary things.
Darya has five years of experience in marketing and advertising and holds a Master’s Degree from The University of Texas at Austin.
Darya enjoys being outside and goes hiking or swimming every time it’s a nice day in Austin. For the remaining nine months of a year, she reads books on behavioral psychology and experiments with cooking new dishes without recipes indoors.
Extraordinary Interest:
- Unsolicited fact-checker
- Duolingo practitioner
- Taco enthusiast
- Wannabe camper
- Eastern Europe geography explainer
Favorite Quote:
Whether you think you can, or you think you can't – you're right.
Henry Ford