SPIbelt is an Austin-based company that makes small personal item belts (think fanny pack, but a lot less nerdy and it's made for sporty types). All of the products are hand made in Austin, TX, by locals who put their heart into each product.
Having made the Inc. 500's List of America's Fastest Growing Companies in 2011, they were doing many things right. But, as they focused on the growth of the company and expansion into international markets, their website began to look dated and the abandoned cart rate was too high.
They had outgrown their off-the-shelf ecommerce system and needed something that matched the company's unique business rules and workflow.
The new SPIBELT site features a refreshed identity (kudos to our friends at Frank+Victor for the amazing new look), conversion-focused custom ecommerce, QuickBooks integration, and integrated wholesaler portal for their distributors. In addition, the new site touts an improved section for Press and Media, CMS tools to easily make site updates and keep the content fresh, and social media sharing tools to help their loyal fans spread the word about SPIbelt.Visit SPIbelt