our work: bacardi

Increased Conversions

White Lion developed a fully dynamic "Mojito Mix Party" management and electronic invitation system for the Bacardi Mojito Mix campaign. The online application allows Bacardi to interact with its patrons and track vital statistics, and enables party hosts to communicate with their guests through a fully-automated invitation system. During their first campaign in 2008, Bacardi efficiently managed over 1,000 Mojito Mix parties as a result of this online application.

Increased Conversions

included technology:

  • Custom Content Management System (CMS)
  • Flash Multimedia
  • Web Analytics
  • PHP
  • MySQL
  • Cascading Style Sheets (CSS)
  • JavaScript
  • XHTML
  • AJAX
  • Google Maps Integration