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	<title>The Den</title>
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	<link>http://wlion.com/blog</link>
	<description></description>
	<pubDate>Tue, 20 Jul 2010 20:26:43 +0000</pubDate>
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	<language>en</language>
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		<title>New website launched for an Austin law firm</title>
		<link>http://wlion.com/blog/2010/07/20/new-website-launched-for-an-austin-law-firm/</link>
		<comments>http://wlion.com/blog/2010/07/20/new-website-launched-for-an-austin-law-firm/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 20:26:43 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=440</guid>
		<description><![CDATA[Today we launched the redesign of the George &#38; Brothers law firm site (http://www.georgeandbrothers.com/).  George &#38; Brothers, L.L.P. is an Austin-based litigation firm.

In addition to the updated visual identify and information architecture, the site features custom back-end for the attorneys to manage their team members, practice areas, recent news and upcoming events.
Andrew Hamlin
Information Architect
White Lion [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Today we launched the redesign of the George &amp; Brothers law firm site (<a title="George &amp; Brothers Website" href="http://www.georgeandbrothers.com/">http://www.georgeandbrothers.com/</a>).  George &amp; Brothers, L.L.P. is an Austin-based litigation firm.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-442" title="main_img_hm1" src="http://wlion.com/blog/wp-content/uploads/2010/07/main_img_hm1.jpg" alt="main_img_hm1" width="444" height="106" /><br />
In addition to the updated visual identify and information architecture, the site features custom back-end for the attorneys to manage their team members, practice areas, recent news and upcoming events.</p>
<p class="credit andrew"><strong>Andrew Hamlin</strong><br />
Information Architect<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<item>
		<title>Redefine Networking</title>
		<link>http://wlion.com/blog/2010/07/06/redefine-networking/</link>
		<comments>http://wlion.com/blog/2010/07/06/redefine-networking/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 16:14:56 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=434</guid>
		<description><![CDATA[A few weeks ago, I attended the Austin AMA’s monthly luncheon to hear keynote speaker Peter Shankman talk about smart self-promotion.  Peter is the founder of HARO (helpareporter.com) and has been described by PR Week magazine as “redefining the art of networking”.  In a nutshell, Peter’s philosophy is simple: Incorporate helping and your self-promotion will [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago, I attended the Austin AMA’s monthly luncheon to hear keynote speaker Peter Shankman talk about smart self-promotion.  Peter is the founder of HARO (helpareporter.com) and has been described by PR Week magazine as “redefining the art of networking”.  In a nutshell, Peter’s philosophy is simple: Incorporate helping and your self-promotion will work.  Brilliant!  It’s simple and smart and just so happens to be my approach to networking as well.</p>
<p>So many people cringe at the thought of networking events.  To them, networking feels like shameless self promotion and fake.  So my advice is to redefine the idea of networking.  Don’t go to a networking event, expecting to close a deal.  Don’t go with the expectation of getting anything out of it for yourself.  Just go and connect with people.  Have a genuine curiosity about who they are and what they do (at work or away from the office).  Don’t be the person that is there waiting for others to drop business in your lap.  Be passionate about what you do and be there to help others.</p>
<p>Give without the intent of getting anything in return.  Chances are you could be surprised with what comes back around to benefit you in the end.</p>
<p class="credit tracy"><strong>Tracy Hinson</strong><br />
Business Development<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<item>
		<title>Buffalo Technology and White Lion do it again!</title>
		<link>http://wlion.com/blog/2010/06/24/buffalo-technology-and-white-lion-do-it-again/</link>
		<comments>http://wlion.com/blog/2010/06/24/buffalo-technology-and-white-lion-do-it-again/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 21:31:07 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[New Site Launches]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=418</guid>
		<description><![CDATA[Buffalo Technology, an established and valued White Lion client, recently approached us regarding the development of a new micro-site targeted towards professionals in Government &#38; Military, Small &#38; Medium Sized Businesses, Healthcare and Education.
The goal was to create a site where these professionals could seek out solutions to specific technology challenges within their respective industries.


Through [...]]]></description>
			<content:encoded><![CDATA[<p>Buffalo Technology, an established and valued White Lion client, recently approached us regarding the development of a new micro-site targeted towards professionals in Government &amp; Military, Small &amp; Medium Sized Businesses, Healthcare and Education.</p>
<p style="text-align: left;">The goal was to create a site where these professionals could seek out solutions to specific technology challenges within their respective industries.</p>
<p style="text-align: center;">
<p><a href="http://solutions.buffalotech.com/"><img class="aligncenter size-full wp-image-427" style="border: 1px solid black;" title="Buffalo Industry Solutions" src="http://wlion.com/blog/wp-content/uploads/2010/06/buffalo1.jpg" alt="Buffalo Industry Solutions" width="400" height="274" /></a></p>
<p>Through White Lion&#8217;s detailed architecture and engineering process, we planned the structure of such a site and our talented design team leveraged the existing Buffalo brand, with a modern twist, to create a fresh yet consistent image.</p>
<p>Our programming team made it a reality by building out the front-end and creating a custom, fully-dynamic content management system, providing easy maintenance for the Buffalo team. In addition, we were able to integrate content and images from the existing <a href="http://www.buffalotech.com/">consumer website</a> to create a seamless experience.</p>
<p>Our team was very pleased with the outcome and Buffalo was too. This is what they had to say:</p>
<blockquote><p>&#8220;I have only good things to say!</p>
<p>Your team did a great job with the new Solutions portal. We are very pleased with the site and are getting lots of positive feedback. Justin did an excellent job managing the project and was in communication with me regarding the project status and any issues.</p>
<p>We are very happy with the end result. Keep up a great job!&#8221;</p>
<p>Olesya</p></blockquote>
<p>You can check out the finished product by visiting <a href="http://solutions.buffalotech.com/">http://solutions.buffalotech.com/</a>.
</p>
<p class="credit justin"><strong>Justin Rankin</strong><br />
Project Manager<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<item>
		<title>New site launch promotes green office supplies</title>
		<link>http://wlion.com/blog/2010/06/04/new-site-launch-promotes-green-office-supplies/</link>
		<comments>http://wlion.com/blog/2010/06/04/new-site-launch-promotes-green-office-supplies/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 22:03:12 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=409</guid>
		<description><![CDATA[We recently launched a new website for www.printreleaf.com, an office supply company looking to do their part to slow down deforestation.
Printreleaf.com primarily focuses on the sale of ink and toner for printers.  They know that each time a letter is printed, they are contributing to deforestation.  So to offset this decline, they&#8217;ve implemented a system [...]]]></description>
			<content:encoded><![CDATA[<p>We recently launched a new website for <a title="www.printreleaf.com" href="http://www.printreleaf.com">www.printreleaf.com</a>, an office supply company looking to do their part to slow down deforestation.</p>
<p>Printreleaf.com primarily focuses on the sale of ink and toner for printers.  They know that each time a letter is printed, they are contributing to deforestation.  So to offset this decline, they&#8217;ve implemented a system to plant trees to offset the paper that will be used from every ink cartridge they sell.</p>
<p><a href="http://www.printreleaf.com"></a><a href="http://www.printreleaf.com"><img class="aligncenter size-full wp-image-413" title="www.printreleaf.com" src="http://wlion.com/blog/wp-content/uploads/2010/06/tree2.jpg" alt="www.printreleaf.com" width="500" height="155" /></a></p>
<p>It sounds simple&#8230;and it is.  An office supply company with a conscience who has decided to do things right.</p>
<p>White Lion has been committed to being green for many years now, and it&#8217;s awesome to be able to support new companies making that same decision.</p>
<p class="credit andrew"><strong>Andrew Hamlin</strong><br />
Information Architect<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<title>A Texas magazine selects White Lion for a website overhaul</title>
		<link>http://wlion.com/blog/2010/05/21/a-texas-magazine-selects-white-lion-for-a-website-overhaul/</link>
		<comments>http://wlion.com/blog/2010/05/21/a-texas-magazine-selects-white-lion-for-a-website-overhaul/#comments</comments>
		<pubDate>Fri, 21 May 2010 15:31:35 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=404</guid>
		<description><![CDATA[The Texas Electric Cooperatives (TEC) is a statewide organization dedicated to representing the interests of cooperative electric utilities in Texas and the member-consumers they serve.
TEC also publishes &#8220;TEXAS CO-OP POWER&#8221; magazine, an award-winning monthly magazine with a circulation in excess of 1 million.

White Lion and TEX will work together to completely reimagining the magazine&#8217;s website [...]]]></description>
			<content:encoded><![CDATA[<p>The Texas Electric Cooperatives (TEC) is a statewide organization dedicated to representing the interests of cooperative electric utilities in Texas and the member-consumers they serve.</p>
<p>TEC also publishes &#8220;TEXAS CO-OP POWER&#8221; magazine, an award-winning monthly magazine with a circulation in excess of 1 million.</p>
<p style="text-align: center;"><a href="http://www.texas-ec.org/texascooppower/"><img class="aligncenter" title="Texas Co-op Power Magazine" src="http://www.texas-ec.org/texascooppower/current_month/cover_lg.jpg" alt="" width="302" height="411" /></a></p>
<p>White Lion and TEX will work together to completely reimagining the magazine&#8217;s website to feature a user-friendly appearance coupled with more Web-only content.</p>
<p class="credit andrew"><strong>Andrew Hamlin</strong><br />
Information Architect<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<title>White Lion builds the ultimate online brochure</title>
		<link>http://wlion.com/blog/2010/05/13/white-lion-builds-the-ultimate-online-brochure/</link>
		<comments>http://wlion.com/blog/2010/05/13/white-lion-builds-the-ultimate-online-brochure/#comments</comments>
		<pubDate>Thu, 13 May 2010 15:21:48 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=396</guid>
		<description><![CDATA[Long-time White Lion client, Austin’s own Scott, Douglass &#38; McConnico, needed a new marketing strategy that would minimize the soft costs associated with keeping their marketing materials (i.e. firm brochure) relevant.  Also important is that as the law firm grows, so too must their marketing campaign strategy.

With these goals in mind, White Lion set out [...]]]></description>
			<content:encoded><![CDATA[<p>Long-time White Lion client, Austin’s own Scott, Douglass &amp; McConnico, needed a new marketing strategy that would minimize the soft costs associated with keeping their marketing materials (i.e. firm brochure) relevant.  Also important is that as the law firm grows, so too must their marketing campaign strategy.</p>
<p><a href="http://scottdoug.com/"><img class="aligncenter" title="Scott, Douglass &amp; McConnico" src="http://scottdoug.com/images/logo.gif" alt="" width="292" height="66" /></a><br />
With these goals in mind, White Lion set out to design and program an online application to keep the firm’s brochure up-to-date and accessible.  Through an easy-to-use backend tool, the Scott, Douglass, &amp; McConnico team can assemble custom brochures featuring any variation of practice areas and associated attorneys – making it effortless to target any potential new client.  The output of the new tool is a fully formatted PDF featuring all of the text and photos pulled form their website database. The resulting brochure can be saved to a desktop, printed and/or emailed.</p>
<p>Since the brochure and its dynamic contents are all Web-based, the same data is available for download by visitors of their website.  Centralizing the data makes it easy to update in one spot and ensures the brochure reflects their team’s most up-to-date information in a well-branded format.</p>
<p>As organizations continually seek to find ways to reduce soft costs, White Lion will continue to offer our team’s expertise to find creative ways to solve those needs.</p>
<p class="credit michelle"><strong>Michelle Loeper</strong><br />Project Manager<br />White Lion Internet Agency</p>
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		</item>
		<item>
		<title>White Lion &#038; Creative Suitcase join forces on a political site</title>
		<link>http://wlion.com/blog/2010/04/30/white-lion-creative-suitcase-join-forces-on-a-political-site/</link>
		<comments>http://wlion.com/blog/2010/04/30/white-lion-creative-suitcase-join-forces-on-a-political-site/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 15:24:46 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[New Site Launches]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=387</guid>
		<description><![CDATA[We just launched a new site for Texas Senator Jane Nelson.  The site represents the first-time teaming up of White Lion with Creative Suitcase - an Austin graphic design agency.

The front-end design from Creative Suitcase was custom coded by our team and augmented with content management tools for key content throughout the site.  [...]]]></description>
			<content:encoded><![CDATA[<p>We just launched a new site for Texas Senator Jane Nelson.  The site represents the first-time teaming up of White Lion with Creative Suitcase - an Austin graphic design agency.</p>
<p style="text-align: center;"><a href="http://www.janenelson.org/"><img class="size-medium wp-image-388 aligncenter" title="jane-nelson-home1" src="http://wlion.com/blog/wp-content/uploads/2010/04/jane-nelson-home1-274x300.gif" alt="jane-nelson-home1" width="274" height="300" /></a></p>
<p>The front-end design from Creative Suitcase was custom coded by our team and augmented with content management tools for key content throughout the site.  Additionally, social media integration (e.g. Twitter and Flickr feeds) will enable the Senator to stay in the forefront with her constituents.</p>
<p class="credit andrew"><strong>Andrew Hamlin</strong><br />
Information Architect<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<title>My favorite new client quote of all times&#8230;</title>
		<link>http://wlion.com/blog/2010/04/22/my-favorite-new-client-quote-of-all-times/</link>
		<comments>http://wlion.com/blog/2010/04/22/my-favorite-new-client-quote-of-all-times/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:41:40 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=372</guid>
		<description><![CDATA[I really enjoy reaching out to new clients to find out the &#8220;why&#8221; behind a client entrusting our team for their project.
Nick and Andrew &#8212; our lead discovery team &#8212; were able to earn a good sized web design and development project recently for the Texas Co-Op Power Magazine.
Reaching out to Carol Moczygemba, we were [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-375" title="cover_270x3671" src="http://wlion.com/blog/wp-content/uploads/2010/04/cover_270x3671-220x300.jpg" alt="cover_270x3671" width="220" height="300" />I really enjoy reaching out to new clients to find out the &#8220;why&#8221; behind a client entrusting our team for their project.</p>
<p>Nick and Andrew &#8212; our lead discovery team &#8212; were able to earn a good sized web design and development project recently for the <a title="Texas Co-op Power Magazine" href="http://www.texas-ec.org/texascooppower/">Texas Co-Op Power Magazine</a>.</p>
<p>Reaching out to Carol Moczygemba, we were given some great feedback including what has become my favorite &#8220;new client&#8221; quote of all time.</p>
<p>Having the great fortune working in such a dynamic industry over the past 15 years, the quote stands out - particularly with how hard our team strives for putting integrity first.</p>
<p>Here is what Carol said:</p>
<p>==================================================</p>
<p>From: Carol Moczygemba [mailto:cmoczygemba@texas-ec.org]<br />
Sent:  Sunday, April 18, 2010 10:50 PM<br />
To: Steve Kahle<br />
Subject: Re: White  Lion Project : Thank You!</p>
<p>Hi Steve -<br />
I think Nick and Andrew  “got it” for the most part – there were a few details we needed to  clarify when they came to visit, but it seems that is being handled to  our satisfaction. I don’t have a comparison point to gauge the  complexity of our project against others you have developed, but I know  we have expectations that may be very different from other projects  simply because we’re a publication. I think both Nick and Andrew are  sensitive to that and open to working with us to achieve exactly what we  have in mind.</p>
<p>Second question – one other competitor was very close  to White Lion in our evaluations – <strong>White Lion won out because we  ultimately felt more comfortable working with an established team of  developers, web architects and designers. We are an organization with a  long history and stable team of colleagues. We value those qualities in  White Lion. We were impressed with your knowledge base, but as much as  that, we all had a strong sense of your integrity. </strong></p>
<p>I don’t know  that this answers your questions. Let me know if there’s something I  missed.</p>
<p>Warmest regards,<br />
Carol</p>
<p>==================================================</p>
<p>Awesome stuff!</p>
<p class="credit steve"><strong>Steve C. Kahle</strong><br />
Managing Principal<br />
White Lion Internet Agency</p>
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		<title></title>
		<link>http://wlion.com/blog/2010/04/16/366/</link>
		<comments>http://wlion.com/blog/2010/04/16/366/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:12:26 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=366</guid>
		<description><![CDATA[We are very excited to welcome Tracy Hinson into the White Lion den.

Tracy will be putting her 18 plus years of marketing and technical experience to work building new relationships with clients who crave White Lion&#8217;s red carpet service &#38; support.
Welcome to the team, Tracy!
Andrew Hamlin
Information Architect
White Lion Internet Agency
]]></description>
			<content:encoded><![CDATA[<p>We are very excited to welcome Tracy Hinson into the White Lion den.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-367" title="Tracy Hinson - White Lion Business Development" src="http://wlion.com/blog/wp-content/uploads/2010/04/tdh_headshot.gif" alt="tdh_headshot" width="160" height="224" /></p>
<p>Tracy will be putting her 18 plus years of marketing and technical experience to work building new relationships with clients who crave White Lion&#8217;s red carpet service &amp; support.</p>
<p>Welcome to the team, Tracy!</p>
<p class="credit andrew"><strong>Andrew Hamlin</strong><br />
Information Architect<br />
White Lion Internet Agency</p>
]]></content:encoded>
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		<title>Austin start-up company choses White Lion for their website</title>
		<link>http://wlion.com/blog/2010/04/06/austin-start-up-company-choses-white-lion-for-their-website/</link>
		<comments>http://wlion.com/blog/2010/04/06/austin-start-up-company-choses-white-lion-for-their-website/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 14:26:15 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Life in an Internet Agency]]></category>

		<guid isPermaLink="false">http://wlion.com/blog/?p=360</guid>
		<description><![CDATA[White Lion has been hired by Incenergy &#8212; an Austin-based start-up company &#8212; to develop their new corporate website.  Incenergy is looking to establish a rapid foothold in the smart energy industry by offering a unique deployment approach.

One important goal for the site is to provide content management tools to minimize soft costs for Incenergy [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">White Lion has been hired by Incenergy &#8212; an Austin-based start-up company &#8212; to develop their new corporate website.  Incenergy is looking to establish a rapid foothold in the smart energy industry by offering a unique deployment approach.</p>
<p><img class="aligncenter size-full wp-image-361" style="border: 1px solid black;" title="Incenergy" src="http://wlion.com/blog/wp-content/uploads/2010/04/incenergy-graphic.gif" alt="incenergy-graphic" width="400" height="242" /></p>
<p>One important goal for the site is to provide content management tools to minimize soft costs for Incenergy in keeping content up to date.  White Lion will use open source technology and established code libraries to implement custom content management tools allowing the Incenergy team to update content through simple-to-use administrative forms.</p>
<p class="credit andrew"><strong>Andrew Hamlin</strong><br />Information Architect<br />White Lion Internet Agency</p>
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