Roar

Archive for July 2012

New Site Launch Supports Texas Home Ownership

White Lion and TSAHC have teamed up again to build a new site that helps Texans meet their home ownership goals.

Recently launched, the Texas Financial Toolbox moved through the White Lion’s time tested process from the very inception of the site including logo and brand creation to the full development of the site admin capabilities.

Connecting residents with their local organizations and services was a driving component of the site.  With four targeted audiences, each of the four sections of the site utilizes the horsepower of Google Maps and allows residents to search for relevant organizations by city or county.

Likewise, it was important to build an easy interface for the organizations to keep their information, services and programs up to date for their local residents.  Each organization has its own login and can edit their listing information as well as add new programs as needed in real time.

This was a great project – congratulations TSAHC!

Michelle Loeper
Project Manager
White Lion Internet Agency

A Great Pairing

White Lion recently kicked off an exciting new project with Austin’s own premium frozen food retailer — Michael Angelo’s.

With a new consumer brand image launched last Spring, Michael Angelo’s marketing team identified an opportunity to strengthen market awareness by extending the refreshed visual identity to their website.

The new site will include a blog and custom content management tools so the content is easily updated, fresh and SEO friendly.

This will be our first collaboration with Ampersand Agency whose recent client wins include Maine Root and Celis Brewery.

Between Ampersand’s award-winning branding work and our Web expertise & technical prowess, the new site will better reflect Michael Angelo’s premium market positioning.

The new site is due to launch in the Fall. Stay tuned!

About Michael Angelo’s
Michael Angelo’s authentic Italian recipes were perfected over generations, with family care, in Southern Italy. This frozen food retailer specializes in authentic tasting Italian entrees, Italian appetizers, Italian sauces and Italian desserts made from family recipes.

Michael Angelo’s products are found in major US food retailers, specialty food stores, and discount stores, including Albertson’s, BJ’s Wholesale Club, Publix, Whole Foods, Safeway, and SAMS CLUB.

Tracy Hinson
Business Development
White Lion Internet Agency

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