Long-time White Lion client, Austin’s own Scott, Douglass & McConnico, needed a new marketing strategy that would minimize the soft costs associated with keeping their marketing materials (i.e. firm brochure) relevant. Also important is that as the law firm grows, so too must their marketing campaign strategy.
With these goals in mind, White Lion set out to design and program an online application to keep the firm’s brochure up-to-date and accessible. Through an easy-to-use backend tool, the Scott, Douglass, & McConnico team can assemble custom brochures featuring any variation of practice areas and associated attorneys – making it effortless to target any potential new client. The output of the new tool is a fully formatted PDF featuring all of the text and photos pulled form their website database. The resulting brochure can be saved to a desktop, printed and/or emailed.
Since the brochure and its dynamic contents are all Web-based, the same data is available for download by visitors of their website. Centralizing the data makes it easy to update in one spot and ensures the brochure reflects their team’s most up-to-date information in a well-branded format.
As organizations continually seek to find ways to reduce soft costs, White Lion will continue to offer our team’s expertise to find creative ways to solve those needs.
Michelle Loeper
Project Manager
White Lion Internet Agency
