Driving down 6th street heading home one afternoon, I saw the following billboard and decided to pull over take a pic with my iPhone.
6th Street Billboard
I thought it had good placement for a billboard relative to the amount of party traffic exiting 6th Street on any weekend evening.
Taking a step back, a good billboard should relay the intended message in a couple of seconds…max.
The DWI billboard reminded me of the importance of good home page design. Home page graphics and supporting text should work together to give visitors — who often only give nanoseconds of attention — a clear understanding of what solution the website delivers.
At White Lion, we run every project through a myriad of checkpoints — including ways we can shave cognitive overhead and deliver a fluid and intuitive experience.
Does your home page meet the “billboard test?” Let’s talk about it.
Steve C. Kahle
Managing Principal
White Lion Internet Agency
