PhotoAffections.com is a leading online provider of printed photo announcements and holiday photo cards.
White Lion was engaged by PhotoAffections.com to create a preview tool allowing visitors to upload images and fully customize their cards online. Some of our client’s competitors had similar preview image capabilities. At the same time, the vision was to leapfrog the competition and create what we and our client thinks is the web’s best photo preview system for designing cards.
For the techies, many online image preview systems rely on Adobe’s Flash technology. We took a different route, ending up with 4,496 lines of PHP code, 1,472 of which was Javascript. Why not Flash? Our client wanted some advanced final proof image rendering that Flash is not capable of producing at this time. Further, the number of variables being passed back and forth would have been problematic in Flash. Finally, we felt the Flash path would have taken longer to program.
A baby is named! I am very involved with the quality assurance for all of our sites. The timing worked out great because I was just about to be a proud father for the third time - all boys. My wife and I had what we thought was a winner combination of first name and middle name (middle name being a family name). During my quality assurance review I built a birthday announcement for my soon to be born little dude. After seeing how the name looked for the first time, I knew we had a winner. From a user experience perspective I also knew we had a usability winner in this preview tool system - everything was so fluid and clean. By the way, below is a screen shot of my fictional birth announcement. During my quality review, I noted some white spacing challenge with the red box.
Check out our custom image preview system and build your own birthday announcement using the same one I did.
So, for the really impressive stuff - after launching, online sales for PhotoAffections.com increased by nearly 50%! THAT is clearly success. Everyone knew e-commerce conversions would increase. At the same time we didn’t expect such a dramatic and significant increase. My entire team is extremely proud of the outcome.
Speaking of the team, we are also excited about future projects including a complete web site redesign of the main site.
Ready to see a dramatic increase with your next website project? Contact us and let our team’s experience help you win more.
Steve C. Kahle
Managing Principal
White Lion Internet Agency