Back in 1995, we were brainstorming names for our fledgling company. In a previous marketing class, I remembered a case study discussing the importance of naming companies and products which are easy for people to remember (the term “sticky” hadn’t yet been invented.) An example the case study gave was comparing the TRS80 computer in one corner compared to the easy to remember Apple computer.
So back to naming the organization, we entered into the animal domain when “Blue Whale Moving Company” was mentioned. Blue Whale is a large moving company in Austin having enormous blue whales adorned on the side of its moving vehicles - very sticky. Our first team member Mark, then said, “So how about White Lion?” We all agreed immediately the name had the core elements we were looking for: power, integrity and strength. We turned to Mark and asked, “So why White Lion?” Mark remarked from the cartoon series “Kimba the White Lion”, of course. Mark was struck we had no idea what he was talking about. Of course Google Kimba and you can see lots of people like Mark know about the cartoon series.
Sincerely,
Steve C. Kahle - Managing Principal - White Lion Internet Agency