Darya Procopovich

Senior Strategist

About Darya

Darya is a researcher and brand strategist with a passion for solving problems by asking questions. With a holistic approach to her work that she learned while working as a project manager in architecture firms, she discovers fresh ways to introduce brands into people’s lives. Being a Belarusian transplant to the United States allows her to notice new aspects of ordinary things.

Darya has five years of experience in marketing and advertising and holds a Master’s Degree from The University of Texas at Austin.

Darya enjoys being outside and goes hiking or swimming every time it’s a nice day in Austin. For the remaining nine months of a year, she reads books on behavioral psychology and experiments with cooking new dishes without recipes indoors.